Summary of qualifications
Expert in the development
of integrated media to deliver comprehensive communications solutions.
A strategic thinker who is adept at producing innovative projects
supporting business plans. Strong track record leading internal work
teams and building excellent vendor relations. Successful 19-year
management career at a Fortune 100 corporation plus start-up and smaller
company leadership experience.
Professional Experience
GEOMAC, INC., Chicago,
Illinois (9/01 - Present)
GeoMac (www.geomac.com)
provides communications and marketing consultation designed to reach
customers and improve business processes.
Principal
- Created new product identity for
an existing call center business and developed integrated marketing
communications program incorporating multimedia, print and Web
materials.
- Designed
updated Web site for financial services company to support branded
sales program and integrated online site with secure account information
system.
- Re-designed
Web presence for travel industry client, optimized search engine
rankings and created system to allow for client site modifications
and additions.
DNA VISUAL BUSINESS SOLUTIONS, INC., Chicago,
Illinois (5/00 - 9/01)
DNA (www.visitdna.com)
a digital marketing and brand management company specializing in communication
consultation, digital media development, user experience optimization
and visual business process solutions.
Vice
President of Development
- Managed creative/technical
development with staff and external resources.
- Served as executive
lead on large-scale projects: Britney Spears Web site development
and national CD-ROM brand promotion for Kellogg’s Special K.
- Consulted clients
regarding strategic communications solutions: Northwestern University
School of Law Internet marketing and Audiopoint’s voice portal
online brand strategy.
- Created e-commerce
support solutions: interface improvements for iDine’s rewards
site and project quote system for Polymer Design Corporation.
- Produced integrated
media: Ikadega and SecurityLink cross-media electronic presentations.
- Developed DNA business
plan and development strategies as part of leadership team; worked
on partnership opportunities with Intel Corporation and Visual
Insights.
- Designed workgroup
intranet and client extranet for project collaboration – the "Client
Lab" – and fostered object-oriented method for technical development
of production needs.
DOLPHIN MARKETING COMMUNICATIONS, LLC, Chicago,
Illinois (3/99 - 5/00)
Dolphin Marketing Communications
(www.dolphinmc.com)
specializes in the development of integrated media solutions for middle
market companies.
Principal Partner
- Founded business with
two other principal partners to develop marketing campaigns for
companies such as US RealTel and Corn Products International.
- Developed advertising
and marketing campaigns: US RealTel direct response advertising;
trade show marketing for Corn Products International, including
video presentations.
- Designed online strategies:
Internet product catalog for Mike Bell (furniture designer); online
bidding system for Sanco Industries’ manufacturing jobs; and Web
site for KL Industries.
- Created employee-recruiting
campaigns: comprehensive cross-media campaign strategy for the
Portland Cement Association and print informational materials
for Howmet Castings.
- Produced complex multimedia
roadshow incorporating video and animation for PCQuote.com to
support financial investor meetings.
SBC/AMERITECH, Chicago, Illinois (12/79
- 3/99)
Ameritech merged in 1999
with SBC Communications, Inc. (www.sbc.com).
A global communications leader, SBC provides comprehensive telecommunications
and related services under the SBC brand name.
Director, Creative
Media (1996-1999)
Special Assignment,
Ameritech Information Industry Services (1996)
Special Assignment,
Ameritech Communications, Inc. (1995-1996)
Director, Visual Communications/Corporate
Television (1989-1995)
Staff Manager, Employee
Communications (1988-1989)
Manager/Staff Manager,
Video (1979-1988)
- Led operational, creative
and technical team of 11 staff employees, three full-time contractors,
three partnership vendors and free-lance teams.
- Managed corporate
restructuring of production services: reduced headcount by 70
percent; eliminated several million dollars in capital costs by
closing four production facilities.
- Designed, built and
operated $5 million, 20,000 sq. ft. state-of-the-art multimedia
facility, delivering agency-quality at less than 50 percent market
costs.
- Fostered creative
agency relationship with internal clients, producing 700 projects
annually with $4 to $5 million combined annual project budget.
- Developed productions
supporting marketing, internal communications and public relations
efforts on tape and as live video programs via corporate-wide,
fiber-optic network.
- Supported media relations
activities by managing electronic communications needs in support
of corporate announcements, business unit marketing/public relations
campaigns.
- Produced media in
multiple formats: video/audio, Internet and intranet, multimedia,
meetings/tradeshows and print.
- Recruited to business
units on special assignments as media communications specialist:
developed public relations communications plan and consulted on
multimedia product plan.
- Acted as staff producer/director
responsible for client consultation and production design/delivery.
- Produced, directed
and edited television programs and staged meetings for internal
and public audiences.
- Created customized
database to manage production needs and track vendor activity.
Computer Skills
- Microsoft Office (Word,
Excel, PowerPoint and Outlook)
- QuickBooks
- Dreamweaver HTML and
FTP/Fireworks graphics program
- Relational database
information architecture
Education
- M.S., Communication
(MSC) Executive Program, Northwestern University,
Evanston,
Illinois
- B.S., Mass Communication/Broadcasting;
Minor: Psychology, Southern Illinois University, Edwardsville,
Illinois